However, the Sharks might not find the clothing suitable, since the clothing is more aimed for people who lead a more physical lifestyle due to work or who just have no time to shop, or even no fashion sense. You can purchase the singular item, which are very wearable on their own with anything, but merchandise is also sold through a curated package.īuck Mason will put together an outfit of 3-6 clothing pieces that you simply cannot mess up wearing, and will go with any piece of clothing. Robert asks to be walked through the process of purchasing Buck Mason clothes – how does he buy them, and from where? Buck Mason products are sold online, direct to consumer, and there are two ways to purchase Buck Mason products. Sasha and Erik pass out samples to each of the Sharks, which consists of a pair of jeans, a shirt, and an oxford shirt. Buck Mason is aimed at working-class men who want some sense of fashion.
On their website, Buck Mason shows who is making the products and how they are made they call this “American-made price transparency.” At Buck Mason, they are ignoring fashion trends as it is not about standing out or fitting in, but is about taste.
So, the two of them have created Buck Mason to create American-made, high quality clothing, all available at an affordable price point.īuck Mason has focused on its niche, including categories like the perfect t-shirt, the essential blue jeans, and a classic oxford shirt. These days, it is easy to feel like a woman when it comes to shopping for men’s clothes – there are too many choices, too many trends, and just too much stimulation going on. He was a brickmason, so he was not trying to look cool, just dress out of function. Growing up, Sasha explains, he always thought his father dressed cool – he always wore the same thing every day, which was beat up blue jeans, a white v-neck shirt, and a flannel workshirt. They are seeking an investment of $200,000 in exchange for 8% of their company. Sasha Koehn and Erik Schnakenberg are from Los Angeles, California, and are the founders of Buck Mason.
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